Big consumption

1+N model

Eternal Asia builds a supply chain service platform between core consumer enterprises and their upstream and downstream enterprises to help the brands and upstream and downstream enterprises to form a digital, flat, shared, and decentralized business model. It assists customers to supplement and improve (find more N), deeply connect with (operate N efficiently), and fully activate (use N to generate more N and increase sales ) the supplier/channel partner system, with the help of the four core capabilities of resource integration, product innovation, channel innovation, and marketing innovation

Cases

FrieslandCampina (Meisu Jiaer)

In the process of providing services for this project, Eternal Asia has tailored a distinctive service model for FrieslandCampina based on the four core capabilities of resource integration, product innovation, channel innovation, and marketing innovation. It has provided services for the whole lifecycle of the supply chain, including "digital services + fund services + brand operation + solution provision", formed a closed-loop supply chain ecosystem covering overseas factories to retail terminals, and achieved digital management throughout the entire process. Empowered by Eternal Asia's 1+N service, FrieslandCampina is able to deliver products with the least number of shipment, the lowest cost, and personalized and target services, greatly enhancing user experience and brand competitiveness.

Brand operation model

Start a new journey of big consumption driven by brand operation

01.

Focus on operation of well-known brands,
and open up the incremental market of brand customers

In 2018, Eternal Asia started to operate "Diaoyutai Zhenpin No. 1", and managed to increase its sales from 0 to 100 million yuan within 7 months; In 2020, "Diaoyutai Zhenpin No. 1" and "Guotai Black Gold 10 Year" contributed to a sales volume of nearly 700 million yuan; And then Eternal Asia launched exclusively operated products such as "Zhaiyao 12" and "Hongxing 1949". These popular products have helped brand customers to increase market share and also brought a driving force for the profitability and development of Eternal Asia.

02.

Incubate the self-owned brand matrix,
To constantly create long-term value

In the sauce-flavored Baijiu industry, Eternal Asia has created its own brands such as "Datang Mizao", "Shouliang", and "Shouyao". Among them, "Datang Mizao" is the core of the brand strategy formulated by Eternal Asia and Datang Liquor Industry, symbolizing the outcome of the perfect combination of product innovation, marketing innovation, and channel innovation.

Diaoyutai Zhenpin No.1

The ancient Diaoyutai is one of the famous gardens in the western suburbs of Beijing, built more than 800 years ago. Emperor Zhangzong of the Jin Dynasty loved the beautiful scenery in this area and built a platform for fishing, which was named Diaoyutai. Emperor Qianlong of the Qing Dynasty turned this place into a palace and imperial garden, and personally inscribed the name "Diaoyutai" which was later engraved in a stone plaque hung on the Wanghai Tower in the palace. The logo of the brand Diaoyutai originated from the characters written by Emperor Qianlong.

Guotai · Black Gold 10 Years

Guotai is one of the three major brands (Maotai, Diaoyutai, and Guotai) founded Maotai Town, located in the core production area of 7.5 km2 in Maotai Town. In 2019, Guotai won the first place in the International Qingzhuo Awards. Due to the fact that Eternal Asia is headquartered in the beautiful and prosperous Guangdong, Guotai adopts three famous landmark buildings with Guangdong characteristics, i.e., Futian CBD in Shenzhen, Deng Xiaoping Statue at Lianhuashan Mountain in Shenzhen, and Canton Tower in Guangzhou, as well as the image of the Guotai Winery, to design its four icons. Guotai Black Gold 10 Years can withstand the test of the market, whether in terms of package or product quality. It is among the first batch of Baijiu products with real vintage certified by the China Alcoholic Drinks Association that dares to label the ingredients used for blending on the outer package. It is more valuable due to its real vintage.

Zhaiyao 12 Years

Zhaiyao 12 Years is a product with a long history: the state-run factory was established in Jinsha County in 1951, which has been in operation for over 70 years. The quality inheritance of Zhaiyao 12 Years can be traced back to 1963, when the participating liquor products was ranked among the "Eight Famous Liquors in Guizhou" at the first Guizhou Provincial Liquor Evaluation Conference (at the conference, the great master Liu Kaiting brought Jinsha No. 17 to compete for the "champion" with Maotai No. 22, and the expert group leader Mr. Zhou Henggang regarded them neck and neck). A long wait. Tempered by time, it manifests a rich history. Brewed by exquisite skills, it inherits the essence of sauce flavor.

Yuzuntai customized liquor

Yuzuntai, a self-owned brand of Eternal Asia, is a brand specializing in high-end customized sauce-flavored Baijiu launched by Eternal Asia based on market consumption demand, with the aim of meeting the personalized needs of individuals, organizations, and enterprises for customized Baijiu, which is used to showcase the strength of individuals and enterprises. Yuzuntai customized liquor is produced from the authentic Daqu Kunsha Baijiu in the core production area of Maotai Town. The brand can provide personalized services, such as engraving letters, logo, and blessings for customers. It can customize specialized products for business banquets, gift giving, celebration, and other occasions to promote the brand and showcase its strength, making every important moment unique.

Hongxing 1949 · Master Inheritance

A cup of good wine with a fragrant aroma; A red star representing the caring for family and the country

Inter Milan Craft Beer - Inter Milan Brown Bottle Beer

Inter Milan is one of the top football clubs in Europe and the third most popular and supported club in China, with a large number of Chinese fans. It has become an important sports IP. The Inter Milan craft beer brand originated from the Italian Football Club Internazionale Milano, a powerhouse in Serie A. The Inter Milan brown bottle beer is exclusively operated by Eternal Asia, a listed company. The brand insists on brewing brown bottle beer with the four main ingredients of craft beer: water, malt, hops, and yeast; The original wort concentration is 13 ° P, allowing consumers to enjoy an enhanced beer flavor.

Inter Milan Craft Beer - Imported Edition

Diaoyutai Zhenpin No.1

Guotai · Black Gold 10 Years

Zhaiyao 12 Years

Yuzuntai customized liquor

Hongxing 1949 · Master Inheritance

Inter Milan Craft Beer - Inter Milan Brown Bottle Beer

Inter Milan Craft Beer - Imported Edition

Self-owned brands of Eternal Asia

Hong Kong EABC

Hong Kong EABC Group is a health brand jointly invested and established in Hong Kong by a professional scientific research team composed of staff from Eternal Asia Group and doctors from Tsinghua University and Harvard University. After being absorbed by cells, EABC NMN Capsules can effectively repair NAD+ and increase NAD+ levels, help the body quickly clear free radicals, and strengthen detoxification, thereby protecting the cardiovascular system, improving sleep quality, and delivering rejuvenating effects.

Hong Kong EABC

Datang Mizao

Datang Mizao is a high-end sauce-flavored Baijiu exclusively operated by Eternal Asia through all channels. Eternal Asia has joined forces with Datang Liquor Industry Co., Ltd., one of the top 5 sauce-flavored Baijiu producers in Maotai Town in terms of production capacity, to create this high-end sauce-flavored Baijiu brand with the cultural characteristics of the prosperous Tang Dynasty, leading the trend of sauce-flavored Baijiu nationwide. Currently, based on different scenarios of mid- to high-end consumption and business banquets, Datang Mizao has launched three products oriented to three different circles: "Jinding", "Jinxi", and "Jinzun". Datang Mizao is a high-end sauce-flavored Baijiu exclusively operated by Eternal Asia through all channels. Eternal Asia has joined forces with Datang Liquor Industry Co., Ltd., one of the top 5 sauce-flavored Baijiu producers in Maotai Town in terms of production capacity, to create this high-end sauce-flavored Baijiu brand with the cultural characteristics of the prosperous Tang Dynasty, leading the trend of sauce-flavored Baijiu nationwide. Currently, based on different scenarios of mid- to high-end consumption and business banquets, Datang Mizao has launched three products oriented to three different circles: "Jinding", "Jinxi", and "Jinzun".

Datang Mizao

Danqing Boya

Customized C2F model for Guotai sauce-flavored Baijiu: Danqing Boya. Every stroke represents the connotation of Boya of erudition and good morals

Danqing Boya

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National customer service hotline 0755-88393399

Deeply engaged in the upstream source industries of distribution and consumption, put more efforts into

brand marketing and OBM customization, incubate self-owned brands,

and empower brands to retain and increase market share

Create flat distribution channels
for brands To connect with upstream and downstream enterprises

Core enterprises

Supply chain service platform

Upstream and downstream enterprises

1+N model

FrieslandCampina (Meisu Jiaer)

Brand operation model

Diaoyutai Zhenpin No.1

Guotai · Black Gold 10 Years

Zhaiyao 12 Years

Yuzuntai customized liquor

Hongxing 1949 · Master Inheritance

Inter Milan Craft Beer - Inter Milan Brown Bottle Beer

Inter Milan Craft Beer - Imported Edition

Platform + Partner Model

Platform

Partner

Deeply engaged in the upstream source industries of distribution and consumption, put more efforts into brand marketing and OBM customization, incubate self-owned brands, and empower brands to retain and increase market share

Create flat distribution channels for brands To connect with upstream and downstream enterprises

Core enterprises

Supply chain service platform

Upstream and downstream enterprises

1+N model

FrieslandCampina (Meisu Jiaer)

Brand operation model

Diaoyutai Zhenpin No.1

Guotai · Black Gold 10 Years

Zhaiyao 12 Years

Yuzuntai customized liquor

Hongxing 1949 · Master Inheritance

Inter Milan Craft Beer - Inter Milan Brown Bottle Beer

Inter Milan Craft Beer - Imported Edition

Platform + Partner Model

Platform

Partner

Deeply engaged in the upstream source industries of distribution and consumption, put more efforts into

brand marketing and OBM customization, incubate self-owned brands,

and empower brands to retain and increase market share

Create flat distribution channels
for brands To connect with upstream and downstream enterprises